When Shaina reached out to me inquiring about a collaboration, I was immediately intrigued by her vision of having her collection infused with reiki. 'Hmmm, how would that even work?' I wondered. I need to know more, so as we developed her collection I asked some of the same questions that she answers in this blog. And now after launching this wildly successful two-colour collection - 'Love' a soft pink and 'Light' a warm brown, which has caught attention reaching as far as New York, I knew I wanted to feature her here to chat about this unique collection of lipstick and lip gloss customized for her business.