Inside the Reiki Infused Collection with Shaina Mae
When Shaina reached out to me inquiring about a collaboration, I was immediately intrigued by her vision of having her collection infused with reiki. 'Hmmm, how would that even work?' I wondered. I needed to know more, so as we developed her collection I asked some of the same questions that she answers in this blog. And now after launching this wildly successful two-colour collection - 'Love' a soft pink and 'Light' a warm brown, which has caught attention reaching New York (yay!), I knew I wanted to feature her here to chat about this unique collection of lipstick and lip gloss customized for her business.
This collaboration has been an ultimate pleasure to say the least. This particular partnership has proven that creativity can bring two very different businesses together to make something pretty special. I cannot wait to see what's to come for Shaina.
Without further ado, here is more from our collaborator herself - @ShainaMaae!
Tell me a little bit about yourself and your business!
Hi, my name is Shaina. I have a passion for reading, crystals, jewelry, tarot, energy healing, and of course, make-up. I have an online business on Etsy called Flower Therapy Healer where I do readings, offer insight, and send distant reiki healing to people all around the world. I also have a Certificate in Public Relations and Early Childhood Education. Combining my interests together to create the Reiki Infused Collection has been amazing and it truly is a dream come true. It’s a good feeling to love what you do!
How did you get into the world of Reiki, Tarot, and Chakras?
I got into the world of Reiki, Tarot, and Chakras from a little metaphysical shop called Aware House Bookstore. They are a local store owned by a mother and daughter and they sell things all metaphysical. I found myself coming to Aware House every single day. I educated myself through reading a lot of the books they sell, teaching myself how to read tarot and oracle cards, and how to enhance my intuition through using crystals, herbs, incense, and more. Eventually, this all led me to want to practice readings and energy healing and I wanted to offer this service up to the world. I listened to what my gut was telling me and I just went with the flow. Oddly enough, the local business right next door to Aware House Books, called Cuppa t Specialty Tea Shop is owned and run by a Reiki Master. She taught me everything I know about Reiki and I am working towards getting my Reiki Master’s with this amazing local business.
What made you want to collaborate? (thank you!)
I decided to collaborate with Lip Republic because they are a local business. During these uncertain times, COVID-19 has affected a lot of businesses and I wanted to do my part by supporting local businesses as much as possible.
I wanted to start a lipstick collection five years ago when I was working full-time as a make-up artist, but I couldn’t find anyone near home that could help me create what I wanted. I was determined to design a cosmetic brand at some point in my life, but I knew I just had to wait for the right time and place to do so. The wait was definitely worth it and I hope to do more collaborations with Lip Republic.
In your words, how would you describe what Lip Republic does?
Lip Republic is a brand that allows everyone to create their own unique shade of lipstick. Whether you are someone who wants to create your own custom shade or if you are just wanting to replace a discontinued shade, the Lip Republic has your back!
Share your experience creating this collection
In the beginning, I wanted to make a Chakra lipstick collection which would include seven shades for each chakra. But the more I thought about it, the chakra colours: red, orange, yellow, green, blue, purple, and white would be difficult to wear for most people. So I decided to go with the pink and brown shades, as I believe those colours compliment every skin tone. I called the lipstick collection “Love and Light” because after I complete a reiki/distant healing session, I sign everything with “Love and Light, Shaina”.
How do you infuse reiki into the lipstick and gloss?
I infuse reiki into the lipstick and lipgloss through universal healing energy and through distant reiki healing symbols. The symbols are energetically drawn onto the lipsticks and lipglosses to promote natural healing in the body.
Do you have any exciting upcoming plans for your business?
I have branched out by expanding the business a little by making lip balms with another local business, The Balm 306. This way, people who are not into wearing colour on their lips may have a clear option and also have the benefits of wearing a reiki infused lip product.